Beer lovers who want to help make the world a better place can get started by supporting craft beer brands.
From the brewers themselves to breweries themselves, there’s a wealth of knowledge to be gleaned about the beer world.
But while there are plenty of options out there, there are also some guidelines that you can use to make sure you’re making the right decision.
Below are the five most important things you need to know about making your beer advocacy journey.1.
Don’t get too excited by the idea of starting a new brand.
Beer advocacy is all about helping others, so don’t get overwhelmed.
But it can be a little overwhelming at first.
The first time you sign up for a social media campaign or blog, ask yourself a couple of questions:Do I want to make a difference?
What are the pros and cons of my choice?
When you answer those questions, you’ll be able to find some answers in the comments section of a blog post or blog post.2.
Be realistic about your expectations.
While there are a few great breweries that are getting some buzz these days, the biggest threat brewing beer for the mass market doesn’t come from a bunch of people trying to create their own version of a beer.
The real threat is one of the most common: consolidation.
In a world where there’s little room for competition, a few big breweries can be the last thing on a brand’s radar.
If you want to become a big beer brand, it can take years to get there.
But the bigger the company, the easier it will be to find a foothold.3.
Get your foot in the door.
If the prospect of starting your own brewery sounds too daunting, try to get in touch with the people at your favorite beer company.
They’ll help you make the case that your product is unique and worth spreading the word about.
For instance, when I was working on the new Beer Blog, I asked for ideas for a “beer-focused” site, and one of my clients said, “You’re going to have to do something with that.”
It was really a good conversation.4.
Learn the craft of brewing.
It’s easy to get caught up in the hype, but craft brewing has the potential to make all the difference in the world.
Many of the breweries that have taken root in the beer industry have a strong foundation in beer science and brewing technology.
In fact, craft brewers are now making the rounds in the media as well.5.
Don “just do it.”
Don’t think about it too much, because the reality is that you’re probably not going to be able “just brew.”
You’re probably going to need to brew, and brew hard.
For many of us, the first step to starting a brewery is to put our own stamp on the company.
The key is to make the process fun, and then to brew.
But don’t worry if you can’t figure it out yourself.
You can always ask a professional.