On January 1, 2017, ABC Radio’s Breakfast program had a special beer brewed for the occasion.
This year’s brew was brewed with locally sourced beer and local ingredients, and is part of a new push by ABC to encourage Australians to spend their money on craft beer.
The ABC will be holding a nationwide beer festival from February 25 to March 12 and has partnered with the ABC’s Australian Craft Beer Week to bring its beer to the masses.
The program will also feature live music and a panel discussion with experts on beer.ABC Brews for Christmas will be the first beer to be brewed for Australians this year.
The ABC has a strong commitment to the Australian craft beer industry, and the program has already had a positive impact on the industry.
We want Australians to experience the same joy and pride in this wonderful beer as we did with our favourite Australian foods, and our favourite beer.””
The ABC’s commitment to craft beer is well documented, with the launch of the ABC Craft Beer Weekend in 2017, which was the first major beer festival in Australia.
We want Australians to experience the same joy and pride in this wonderful beer as we did with our favourite Australian foods, and our favourite beer.”